Rolex
Geneva, Switzerland · Est. 1905
The Legacy
In 1905, a young Hans Wilsdorf arrived in London with a singular vision: to create a wristwatch that was both elegant and reliable. At a time when pocket watches dominated and wristwatches were dismissed as imprecise novelties, Wilsdorf set out to prove the world wrong. He founded Rolex and began equipping small, precise movements with cases designed to withstand the rigours of daily life.
The breakthrough came in 1926 with the Oyster — the world's first waterproof wristwatch. When Mercedes Gleitze wore one across the English Channel in 1927, the Oyster became front-page news. Wilsdorf followed with the Perpetual rotor in 1931, creating the first reliable self-winding mechanism. Together, the Oyster case and Perpetual movement became the twin pillars upon which every modern Rolex is built.
From the summit of Everest in 1953 to James Cameron's solo descent to the Mariana Trench in 2012, Rolex timepieces have accompanied humanity's greatest expeditions. Today, Rolex is the most recognized luxury brand on earth — a status earned through over a century of relentless innovation, tested not in laboratories but in the most extreme environments our planet can offer.
Iconic Collections
Submariner
The Diver's WatchLaunched in 1953, the Submariner was the first wristwatch waterproof to 100 metres. Today rated to 300m, it remains the most iconic dive watch ever created — equally at home beneath the waves and at a black-tie dinner.
Shop Submariner →Daytona
The RacerBorn on the racetrack and immortalized by Paul Newman, the Cosmograph Daytona features a tachymeter bezel and chronograph movement purpose-built for measuring elapsed time and average speed. It is among the most coveted watches on earth.
Shop Daytona →GMT-Master II
The TravelerOriginally developed for Pan Am pilots to track two time zones simultaneously, the GMT-Master II is defined by its signature bi-colour Cerachrom bezels — nicknamed Batman, Pepsi, and Sprite by collectors around the world.
Shop GMT-Master II →Day-Date
The PresidentIntroduced in 1956 as the first wristwatch to display both the day and date in full, the Day-Date has been worn by presidents, heads of state, and visionaries. Available exclusively in precious metals, it earned its "President" nickname from the bracelet designed specifically for this model.
Shop Day-Date →Datejust
The ClassicDebuting in 1945 to celebrate Rolex's 40th anniversary, the Datejust was the first self-winding wristwatch to display the date in a window on the dial. The quintessential Rolex, it is the foundation upon which the brand's identity was built.
Shop Datejust →Investment Value
Rolex watches are among the most sought-after assets in the luxury market. Certain references — particularly the Daytona, Submariner, and GMT-Master — have consistently appreciated in value over the past two decades, outperforming many traditional investment vehicles. A Rolex is not merely a purchase; it is an acquisition that retains its worth across generations, combining the pleasure of daily wear with the security of enduring value.
Our Rolex Collection
Rolex 950 Platinum Cosmograph Daytona 40 Watch - Ice Blue Index Dial - 116506 ib
$134,995
Rolex Platinum Cosmograph Daytona Watch - Chestnut Brown Cerachrom Bezel - Ice Blue Index Dial - Oyster Bracelet - 126506 ibio
$129,995
Rolex Cosmograph Daytona Meteorite Dial Yellow Gold Men's Watch 116519LN
$113,280
Rolex Cosmograph Daytona Meteorite Dial Rose Gold Men's Watch 116519LN
$111,792