Rolex
Geneva, Switzerland · Est. 1905
The most recognized luxury watch brand in the world, Rolex has defined the modern wristwatch since Hans Wilsdorf founded the company in 1905. From the first waterproof Oyster case to the self-winding Perpetual movement, Rolex has pioneered nearly every major advancement in watchmaking. Icons like the Submariner, Daytona, and GMT-Master have transcended horology to become symbols of achievement and enduring style.